The regional chain is roasting Hatch Chiles live at stores and is incorporating a range of new fresh and exclusive products around its Hatch Chile Fest promotion.
The online meal-kit provider is adding an online market for U.S. shoppers to purchase add-on private brand and branded pantry items, ready-to-heat foods.
The healthy grocer has introduced own brand items inspired by Hatch Chiles of New Mexico and 13 innovative summer products, 10 of which are exclusive to the retailer.