As consumers buy more online during the pandemic, the consumer goods powerhouse unveils new DTC sites, a decisive strategy against retailers and their private brands
The Canadian manufacturer is a leader in private brand shelf-stable juices in the United States, attributing a bulk of a more than 17% gain in Q1 sales to its store brand business
Report from Boston Consulting Group and IRI says private brands have increased its share of market on CPGs since 2014, but national brands continue to see gains
Supported by its “Our Brands,” the retailer has launched online, weekly activity kits that consumers download and use to celebrate at home, as well as share over social media