Macy's Names New Customer, Digital Officer

Department retailer Macy’s has tapped Massimo (Max) Magni as its chief customer and digital officer.

In this role, Magni will oversee the long-term vision and growth of Macy’s, Inc.’s digital business, “aligned on customer-centric strategies.” This includes the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs.

Magni will enter the role on Monday, Aug. 21 and report to Macy’s President and CEO-elect Tony Spring.

Prior to joining Macy’s, Magni spent more than 20 years at McKinsey & Company, where he most recently served as a senior partner co-leading McKinsey’s NeXT Commerce and the global leader of the Consumer Growth Practices. He has a B.S. in International Economics from Università Commerciale Luigi Bocconi and an MBA from Harvard Business School.

“I’m excited to welcome Max to Macy’s, Inc.,” said Spring. “He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization."