Macy's and Reebok Expand Exclusive Offerings

Macy’s and athletic brand Reebok have announced an expanded partnership to bring new apparel products exclusively to the department retailer.

The two companies have launched the initial collection of activewear, which includes shirts, jackets, joggers, leggings, sports bras, accessories and more at prices ranging from $25 to $85. The assortment focuses on “minimalism and comfort while also prioritizing performance sports and materials with a stylish edge.”

“We are thrilled to expand our partnership with Reebok, a brand with a very rich heritage that is having a big moment,” said Rachel Leinwand, Macy’s VP of Merchandising Active, Basics, Outdoor. “We are collaborating with Reebok in the design process to bring exclusive products to our customers. The partnership with Reebok expands our sportswear and activewear assortment in a space where Reebok has authority, giving our customers more ways to own their style.”

The new offerings exclusive to Macy’s include the Lux Legging & Bra and the Classics Vector Track Jacket & Pants, which will lean into Macy’s elevated fashion moment, which the retailer has coined as “Dark Mode.” The new items are available both in-store and online.

“The Macy’s consumer will now have access to more Reebok styles than ever before, furthering Macy’s as the premier destination for performance and lifestyle essentials,” said Portia Blunt, Reebok’s VP of Apparel. “As part of our partnership, Macy’s will have exclusivity on some of our top apparel collections, including our award-winning Lux franchise, with more exclusive designs and collections in-store and online coming in the seasons ahead. This is just the beginning of our expanded partnership, and we are excited for what’s to come."