Lowe's Expands Origin21 Indoors
Origin21, one of Lowe’s’ private brands, has entered the indoor furniture category, debuting a number of new chairs, desks, dressers and decor items.
Launched in February of this year, Origin21 launched with a collection of patio furniture and home décor accents alongside lighting, seasonal, outdoor living and lawn and garden items. Now, the brand is venturing indoors.
The expansion of Origin21 coincides with Lowe’s launching new indoor furniture pieces from another private brand, allen + roth.
“Millennial, trend-seeking homeowners are hungry to personalize their homes, and Origin21 indoor furniture along with new items joining the allen + roth collection make it easier than ever,” said the home improvement retailer. “Homeowners can now easily create a complete, on-trend space all in one place. And whether your personal aesthetic leans modern like Origin21 or timeless like allen + roth, this rollout demonstrates Lowes’ commitment to providing ‘style for every style.’”
Based in Mooresville, N.C., Lowe's operates nearly 2,200 home improvement and hardware stores and employs over 300,000 associates.