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02/02/2022

Lowe's unveils new private label home brand

The Origin21 brand from Lowe's features an array of items and designs aimed at transforming indoor and outdoor areas.
Zachary Russell
Associate Editor
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Home retailer Lowe's has announced its first private label home brand, Origin21. The brand is part of the retailer's new House of Style campaign, aiming to showcases the stylish home goods Lowe's offers.

The collection includes everything from larger furniture items to smaller accessories like pillows, lights, planters and more.

“While the line’s name pays tribute to 1921, the year of Lowe’s founding, Origin21 brings fresh modern style, designed to add the finishing touch to any room across the home,” said Sarah Dodd, Lowe’s senior vice president, global merchandising. “We’re excited to bring Origin21 to our customers, which is just part of our larger goal to offer consumers everything they need to finish their home improvement projects, all at an exceptional value.”

Available now, Origin21 products will initially include patio furniture and home décor accents alongside lighting, seasonal, outdoor living and lawn and garden items, with plans to expand down the road.

The new collection joins Lowe’s popular home décor private brand, allen + roth. Both brands are part of the retailer’s new House of Style campaign, which aims to surprise consumers with the unexpected style finds available at Lowe’s. The company says the campaign aims help the company reach its goal of becoming the only retailer that completes the home style package through "total home offerings, exceptional value and extensive selection in one location."

Customers can shop Origin21 products exclusively at Lowe’s stores nationwide and online.