JCPenney, Country Music Star Walker Hayes Team On New Apparel Line
JCPenney is expanding its apparel assortment with the launch of a new men’s collection through a new collaboration with country music singer-songwriter Walker Hayes and iHeartRadio.
Launching online May 4 and in-stores on May 16, the Walker Hayes for JCPenney line includes 25 designs inspired by Walker’s personal style. Items include woven shirts, jackets, short-sleeve hoodies, casual tees, shorts, pants, and a signature cap and tee incorporating his “Duck Buck” logo, in line with his recent “Duck Buck” tour.
Available in men's sizes S-XXL, 2XLT-4XLT, the collection ranges from $20-$89 and builds on JCPenney’s ongoing efforts to make fashion accessible with casual looks at affordable prices. This collection follows another limited-time menswear line launched earlier this year, Stylus X LaDarius Campbell.
“There’s no better way to kick off summer than with live music, which is why we’re thrilled to partner with Walker Hayes and iHeartRadio for a casual men’s collection that can be worn on repeat throughout the season,” said Michelle Wlazlo, chief merchandising officer for JCPenney. “It’s important to work with partners that align with our brand values. Walker is the ultimate family man and someone who supports his community – which aligns perfectly with our commitment to standing with our communities.”
“From long nights on tour to family days that go from day to night with no slowing down, my personal style is classic and comfortable,” said Hayes. “When I started working on this collection with JCPenney, I wanted to make sure it captured my personal style and would be affordable to fans. Plus, I wanted guys like me to be confident picking out what to wear, no matter where they may be going, and I’m excited we were able to capture just that.”
In April, Hayes released his new project Sober Thoughts, which includes the single “Same Drunk,” and announced his next headlining tour of the same name – The Same Drunk Tour. Hayes will debut his collection and perform at the 2024 iHeartCountry Festival Presented by Capital One on Saturday, May 4, in Austin, Tex.
