JCPenney Launches Exclusive Limited-Edition Men's Apparel Line
JCPenney is refreshing its men’s apparel assortment with the launch of an exclusive, limited edition collection designed by a Dallas-based fashion and lifestyle influencer.
The Stylus x LaDarius Campbell collection includes 26 pieces designed to be worn together and offering shoppers the potential for developing a variety of outfits.
As a content creator and lifestyle influencer with more than 1 million followers, Campbell’s signature word is “RANGE”, where he shares with his audience how to get the most out of their wardrobes with quality pieces that offer versatility.
He took the same approach in designing this collaboration with JCPenney, resulting in a collection of go-anywhere, do-anything styles that add range to any wardrobe that won’t overextend budgets, officials with the department store said.
“I grew up shopping with my mom, a single mother, who worked hard to provide for us kids, but still wanted us to have stylish clothes,” said Campbell. “JCPenney made that possible for our family. I have a lot of love for the brand and respect for everything that they do to offer affordable goods, accessible fashion and approachable excellence.”
According to the retailer, the limited-time collection aims to shift the perception that men’s fashion is exclusive and unattainable to elevating the everyday and finding excitement in stepping out of one’s fashion comfort zone.
“Working with LaDarius to bring this collection to life has been incredible,” said Michelle Wlazlo, chief merchandising officer for JCPenney. “He grew up with the brand, giving him a deep and personal understanding of what our customers are looking for when they shop at JCPenney – value. His ‘RANGE’ philosophy of styling the same pieces in many different ways is directly translated into this line, giving our customers fashionable, quality wardrobe staples at a great price.”
Campbell will be presenting a live fashion styling event at his hometown JCPenney, Feb. 10. The event will be available for everyone to view digitally on jcp.com soon after. In addition, one JCPenney customer will win a personal one-on-one styling masterclass hosted by Campbell to learn how to incorporate trendy clothing into their everyday wardrobe. Along with the style tips and tricks, Campbell will be giving this customer a $100 gift card to kickstart their new style journey.
Stylus x LaDarius Campbell collection is available in men’s small to XXL and will include Big and Tall sizes, LT-5XLT; 2XL-4XL online. Shop the collection in select stores on Jan. 25 and online at jcp.com.
