“‘When we started, minimizing plastic and microplastics was hardly an issue for consumers nor supermarkets,” said founder Heidi von Bülow. “Today it’s different.”
The Danish company specializes in developing and producing sustainable plastic-free and compostable alternatives and at supermarket pricing. It carries Maistic branded products in supermarkets and eco-conscious retailers in 30 countries, mainly in Europe and the Middle East, but also provides for private label. Among the direct supermarket clients that Maistic works with, they include Carrefour, Ahold Delhaize, Netto, Aldi, Lidl, Monoprix and more through wholesalers.
The Maistic top-selling product lines are plastic-free and microplastic free cleaning products such as cloths and reusable scourers made from hemp, cellulose, viscose and coco, and a full line of certified home compostable bags with Maistic’s own biomaterial “2.GEN” that includes biowaste.