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02/01/2021

Innovative plastic-free cleaning products

Dan Ochwat
Executive Editor
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Maistic, a Danish producer of plastic-free and compostable packaging and products, has introduced a slate of plastic alternative items for retailers and their private label brands.

Notable to the lineup are plastic-free cloths and scrubbing sponges for cleaning up around the house, as well as compostable ice cube bags to replace the ice cube tray, and packaging options.

“‘When we started, minimizing plastic and microplastics was hardly an issue for consumers nor supermarkets,” said founder Heidi von Bülow. “Today it’s different.”

The Danish company specializes in developing and producing sustainable plastic-free and compostable alternatives and at supermarket pricing. It carries Maistic branded products in supermarkets and eco-conscious retailers in 30 countries, mainly in Europe and the Middle East, but also provides for private label. Among the direct supermarket clients that Maistic works with, they include Carrefour, Ahold Delhaize, Netto, Aldi, Lidl, Monoprix and more through wholesalers.

The Maistic top-selling product lines are plastic-free and microplastic free cleaning products such as cloths and reusable scourers made from hemp, cellulose, viscose and coco, and a full line of certified home compostable bags with Maistic’s own biomaterial “2.GEN” that includes biowaste.

All products are in recyclable paper packaging and ready for full shelf and concept introductions. 

Among the news presented at the Private Label Week are personal care products, a first-of-its kind home compostable and patented ice cube bags product, and a line of Christmas gift wrapping and accessories that are plastic free.

“Throughout 2020 we’ve experienced a growing and global interest in private label productions, some a duplicate of our existing lines, some brand new developments or packaging solutions. With a growing number of chain clients and distributors the past years and a corporate focus on supply chain. We look forward to discussing plastic free and sustainable options for the American markets too,” von Bülow said.