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09/27/2021

Imperfect Foods releases new fall-inspired own brand snacks

Imperfect Foods, the online grocer with the mission of reducing food waste, has released five new packaged private brand items just in time for fall.
Zachary Russell
Associate Editor
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a tray of food on a table

Imperfect Foods, an online grocery service that aims to eliminate food waste, is expanding their selection of own brand snacks just in time for fall. 

Like all of Imperfect Foods’ products, the new items are made from ingredients that are deemed unfit for grocery store shelves, and would otherwise be wasted. Martha Hale, former chief merchandising officer at Imperfect Foods talked to Store Brands earlier this year about the company’s model and use of its private label line.

“Similar to our company values, each product under our private label touches sustainability in some way,” Hale told Store Brands in May. “Whether we’re buying misshapen or off-colored pantry items, like our spaghetti and not so tri-colored quinoa, or chunks of poultry and seafood, like our bacon ends and broken shrimp pieces, the products must align with our overall mission of eliminating food waste.”

Following the recent partnership with famous food personality Padma Lakshmi earlier this month, Imperfect Foods is launching five new items under its store brand namesake label that fit perfectly with the beginning of fall.

The new items include:

  • Kettle Cooked Plantain Chips made from maqueño plantains, a unique variety sourced sustainably through direct trade. 
  • Sweet Potato Hummus made with a base of sweet potatoes for natural sweetness and rich texture, with spices such as cinnamon, cumin, and black pepper.
  • Crispy Pumpkin Spice & Chocolate Chip Cookies for a sweet and seasonal snack.
  • Pumpkin Spice Coffee Grounds that takes Imperfect Foods’ classic coffee blend of sustainably sourced beans and adds pumpkin spice with subtle notes of cinnamon, nutmeg, and cloves.
  • Pumpkin Pie Spice to keep in the spice rack for seasonal baking activities.

“The brand's private label is an extension of their mission to provide affordable, delightful, and less wasteful options for your fridge and pantry,” said Imperfect Foods. “Each item has a unique story to tell that highlights all the ways in which food is wasted in the supply chain. And most importantly, they’re delicious!”