Humanization of pets powers premium pet food packaging

Alphia, a private label supplier of pet food and pet treats, shares tips on developing best-in-class private brand packaging.
Dan Ochwat
Executive Editor
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a dog sitting on a table

Pet food packaging is arguably the most important promotional vessel for reaching pet parents, both in terms of helping a shopper choose a style of food that fits a specific dog, but also to emotionally connect with a pet parent.

And for a private label brand, leveraging its store’s heritage, and competing with household national brands, makes packaging even more important, according to Alphia, a supplier of private label pet food and pet treats, based in Bern, Kan.

The company prepared a list of key steps to take when developing a new private label pet food package, also mentioning that the pet food packaging landscape has changed, and private brand packages need to respond to what they said is a humanization of pets.

“The humanization of pets and resulting premiumization of pet food has transformed the marketplace,” per the company. “Pet parents expect a diverse menu of products that align with their pets’ nutritional needs — and their own values.”

When embarking on a pet food packaging journey, Alphia’s steps include choosing from four styles of bags that fit the type of kibble to pack, choosing between four types of materials that reflect the company’s value and freshness, how to enclose packages, design tips and labeling packages that fit state mandated labeling standards.

Alphia can assist clients with packaging, labeling, formulation, and more. If retailers aren’t familiar enough with the packaging and labeling requirements, Alphia’s R&D and packaging team can ensure the labeling and standards are being met.

For the full take on developing packaging, visit the post here.