How Walmart plans to market to next-gen shoppers

Press enter to search
Close search
Open Menu

How Walmart plans to market to next-gen shoppers

04/08/2019
Walmart CEO Doug McMillon has plans for how the big-box retailer will appeal to the next generation of shoppers, whom according to him, are in “good shape.”

Walmart CEO Doug McMillon has plans for how the big-box retailer will appeal to the next generation of shoppers, whom according to him, are in “good shape.”

“I don’t know that I can call the whole year,” the CEO of the world’s largest retailer told CNBC’s Courtney Reagan Thursday afternoon from the Global Retailing Conference in Tuscon, Arizona. “I think ... the consumer is in pretty good shape. I think the customer is in about the same shape they were in [the fourth quarter].”

According to CNBC,  the company continues to make investments online to compete with Amazon, including launching a new baby registry, growing its online grocery business and acquiring start-ups like Art.com and digitally native lingerie brand Bare Necessities.

“The magic for us is how we bring the two together,” McMillon said, referring to both Walmart.com and the retailer’s thousands of stores globally. “It results in an omnichannel experience. ... That is our advantage, and that is what we are working on.”

To read the CNBC article, click here.

RELATED TOPICS