Walmart is hipsterizing grocery pickup

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Walmart is hipsterizing grocery pickup

Walmart hopes its new campaign designed to appeal to millennials will ‘drive’ sales

Walmart is promoting its latest grocery pick-up service with cool cars and pop culture.

The company announced that it is kicking off 2019 with its first-ever cross-platform national marketing campaign.

The company says that its new campaign uses "famous cars" to highlight the “magic moment” of the Walmart Grocery Pickup experience: when a Walmart associate loads the customer’s trunk with groceries.

“We not only picked “famous cars” from iconic movies we knew would be instantly recognizable to our customers – and launched the campaign during one of the film industry’s most popular awards shows – but we also worked with a variety of different Hollywood studios to gain access to these vehicles. This helped ensure the ‘famous cars’ looked just like what our customers knew from the films, while demonstrating the ease, speed and convenience of the service – and that it’s for everyone, regardless of what car you drive.”

To watch a sample of the campaign, click here.