Walmart adds dozens of new baby brands

Walmart hopes to boost its in-store and online sales by upgrading its baby registry with thousands of baby products and dozens of new brands.

The company announced new mobile features to making its baby registries easier to use and create. New updates include the ability for users to share their registry, using Siri to open the app, easily marking items as purchased and adding items to their list while browsing within Walmart stores.

Walmart also announced “Hoo the Owl,” which is a new chatbot that asks registrants questions about the baby’s due date, its gender (gender neutral is an option) and nursery theme and then provides them with personalized choices based on the responses. The company is expecting to add on to Hoo the Owl’s list of questions, such as whether the consumer has preferences about organic and sustainable products.

“We want to be there for mom and dad with everything they are looking for, and through experiences that make shopping for those items easy and fun,” Lauren Uppington, vice president and general manager for baby of Walmart U.S. eCommerce said. “Today’s announcement is the latest in that effort, and we have plenty more to come.”