Gopuff Debuts Tom Brady’s GOAT Gummies in Exclusive Launch
Gopuff is taking its relationship with Tom Brady to the next level with the launch of GOAT Gummies, a line of organic, vegan gummy snacks developed by the former NFL star quarterback.
Carried exclusively by Gopuff, products in the line are manufactured in France and contain no artificial sweeteners, dyes, or flavors. They are made with real fruit.
“Retirement’s been a chance to slow down and enjoy life a little more, and that includes treating myself once in a while,” said Brady. “But when I do reach for something more indulgent, I want the best. GOAT Gummies hit that sweet spot: they taste amazing and come in several delicious flavors, plus they’re made with real ingredients.”
Each pack of GOAT Gummies is priced at $4.99. Products in the lineup include:
- Sweet Rush: Pear, Mango, Passion Fruit, Cherry
- Sour Burst: Tangerine, Apricot, Grapefruit
- Tropic Fusion: Passion Fruit, Raspberry, Pomegranate
"It's been invaluable to have access to Tom's expertise in health and wellness throughout the GOAT Gummies development process," said Yakir Gola, Gopuff's co-CEO and co-founder. "With a shared passion for innovation, we're confident that the delicious and thoughtfully crafted GOAT Gummies will quickly become our customers' go-to snack.”
To celebrate the launch of GOAT Gummies, Gopuff is rolling out a marketing campaign spanning in-person activations, influencer partnerships, video content, in-app experiences, and more.
At the center of the campaign is a hero video starring two versions of NFL legend Tom Brady, one “organic” and one pumped-up “artificial,” in a lighthearted demonstration of why Brady and Gopuff chose to create an organic, artificial-ingredient-free snack brand.
GOAT Gummies will also hit the streets of New York City and Miami with several activities, including goat walks, drones, and other GOAT-worthy moments locals won't want to miss.
This latest collaboration is part of an ongoing, multi-year partnership between Gopuff and Brady. Through the partnership, Brady, who is also an investor in Gopuff, collaborates with the company on product development, content creation, community support initiatives, fan experiences, and more, as Gopuff looks to build brand awareness and deliver unique customer experiences.
