Gopuff Sweetens Assortment With Debut Of The Bakery
Gopuff has sweetened its product selection with the introduction of The Bakery, a new in-app category featuring fresh-baked treats.
To mark the launch, Gopuff teamed with Magnolia Bakery to create an exclusive flavor, the Puff’rnutter Cupcake. Inspired by the nostalgic fluffernutter sandwich, the Puff’rnutter cupcakes feature a vanilla and chocolate cupcake topped with a luscious peanut butter buttercream frosting and filled with a gooey marshmallow center.
“With the launch of The Bakery, we’re leveraging our vertically integrated model to deliver fresh, affordable, and high-quality baked goods in minutes," said Carly Bickerstaff, vice president of Merchandising at Gopuff. “As Gopuff continues to innovate to bring our customers more of what they love, we’re thrilled to launch this new category with an extensive lineup of freshly baked goods to make every moment a little sweeter.”
In addition to the Puff’rnutter, The Bakery also features everything from cookies and donut holes to “gardening” essentials and ice cream, all delivered in as fast as 15 minutes:
- Gopuff x Fat & Weird Cookies: Bold flavor combinations, including a chocolate chip cookie with a salted caramel core and chocolate chip & caramel bits, as well as an almond sugar cookie with an animal cracker frosting core, among others.
- Gopuff Donut Holes: New private label baked goods available in Cinnamon Churro, Chocolate, and Vanilla Irish Cream.
- Munchie Bundles: This includes high-dration essentials, candy, ice cream, breakfast bundles, and more.
