Gopuff Goes Extra Large With Latest Initiative
Gopuff is launching a new bulk assortment offering designed to help consumers simplify their grocery shopping while also providing money-saving options.
The GoXL initiative includes more than 300 bulk-sized essentials and multipacks that offer low per-unit pricing and are available for delivery in as fast as 15 minutes. Savings on bulk items include a variety of both own brand and national brand products. For example, Gopuff’s Basically brand large-roll soft toilet paper is priced at $11.99 for a 12-pack, compared to $5.39 for a 4-pack—a 27% savings per roll.
"Now more than ever, customers are seeking ways to stretch their dollar further," said Carly Bickerstaff, vice president of merchandising at Gopuff. "So, we're leveraging Gopuff's unique model to quickly deliver on our customers' needs by launching a bulk assortment and cutting prices to deliver even greater value when it's needed most."
Since Gopuff owns and operates its local micro-fulfillment centers, the company has full control over its assortment, pricing, and customer experience.
Company officials also noted that orders from Gopuff’s Deal Center increased by more than 30% from January to February, and the number of customers ordering from the Deal Center was up 73% in February compared to the May–December 2024 period.
Additionally, for a limited time, shoppers can receive 5% GoCash back on their GoXL purchases. GoCash will be loaded into customers’ accounts after purchase and can be used like a gift card.
