GNC, Marvel Launch New 100% Whey Protein Powder
Health and wellness retailer GNC is launching a new collection of private label protein powder alongside some of the biggest heroes from the Marvel universe.
The new line of GNC Pro Performance 100% Whey Protein comes in three flavors, inspired by Captain America, Iron Man and Black Panther. The launch is part of the comic book publisher and entertainment company’s Marvel Fit initiative.
Star-Spangled Birthday Cake, High-Flying S’mores and Royal Caramel Cookie all feature 24 grams of high-quality whey protein while bringing new and unique flavors to the protein powder category. GNC says that 100% whey protein helps users achieve maximum wellness and athletic performance by supporting a healthier metabolism and lean muscle when used in conjunction with an exercise program.
“We are thrilled to work with Marvel to inspire those looking to maximize performance, enhance overall fitness efforts and harness their own Super Hero strength,” said Amrita DuttaGupta, VP of Global Brands at GNC. “Inspired by the strength and power of Marvel’s beloved Super Heroes, our new line of fan-favorite Pro Performance 100% Whey Protein gives our customers the fuel they need for their own journey to a healthy and active lifestyle.”
The new private label items will be debuted at the upcoming San Diego Comic-Con event. At the Petco Park Interactive Zone Thursday, July 20 through Sunday, July 23, GNC and Marvel fans are invited to sample the new flavors and visit the GNC training facility - complete with a strength-defying photobooth, collectable giveaways and Marvel-inspired arcade games. All customers who purchase the new products will receive a Marvel digital collectable.
The new Marvel-inspired flavors are available at GNC stores nationwide and online.