GNC Bolsters Beyond Raw Brand With Science-Backed Products

Health and wellness retailer GNC is expanding its Beyond Raw collection of fitness products with three new “science-backed” items.

The new products, Dynamic Whey, Dynamic Gainer and Precision Amino, were created by GNC's in-house team of experts and are composed of innovative ingredients. For example, Dynamic Gainer features plasma ionized ioWHEY Protein Isolate, which increases bioavailability for optimized amino acid absorption. 

"Our Beyond Raw sports nutrition lineup is key to offering consumers high quality products that drive results," said Kevin Maloberti, VP of  Merchandising at GNC. "These new additions are beyond anything else out there. Using revolutionary formulations, they help to increase protein intake and gain muscle mass, along with newly proven ingredients to enhance output and support post-workout recovery."

Established in 2010, GNC’s Beyond Raw brand now includes more than 70 products. Most recently, the retailer bolstered the private brand with Iced Tea Lemonade Beyond Raw LIT and Beyond Raw LIT AF pre-workouts.

"We're excited to get these products to our consumers and are including them as part of Beyond Raw Week to make sure they can give them a try at a great price point," Maloberti added. "They're game changers in our portfolio and are continuing to drive our commitment to innovation."