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GNC Launches New Private Label Supplements for Mental Wellness

The retailer's latest private label offerings aim to improve cognitive function with an emphasis on sleep, focus and stress.
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GNC Beyond Raw Neuro Surge

Coinciding with Mental Health Awareness Month, GNC is expanding its collection of private label products that support brain function and mental well-being.

The health and wellness retailer is launching three GNC Preventive Nutrition supplements that tackle focus and memory, stress relief and sleep support, along with a Beyond Raw gym supplement that aims to boost cognitive function. The new private label products are available now both in-store and online.

"At GNC our mission is to help consumers live a full life, and mental wellness is a part of whole-body wellness," said Kevin Maloberti, VP of Merchandising at GNC. "We heard our consumers loud and clear: they are looking for ways to stress less, sleep better, improve focus, and boost mood. With the launch of three new Preventive Nutrition products as well as the introduction of Neuro Surge within our Beyond Raw portfolio, we're excited to deliver products that support cognitive function and a healthy state of mind for everyday life."

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GNC Preventative Nutrition

The new supplement releases are just the latest products GNC has bolstered its private label assortment with as consumers continue to focus on healthy living. The product details, described by GNC, are as follows:

  • GNC Preventive Nutrition Focus & Memory – Enhance focus, cognition and working memory to help solve dynamic tasks without caffeine.
  • GNC Preventive Nutrition Stress Relief – Helps balance mood, enhance relaxation, better manage stress, and increase the sense of calm.
  • GNC Preventive Nutrition Sleep Support – Promotes quality sleep so you wake up feeling refreshed and rested without melatonin.
  • Beyond Raw Neuro Surge – The transparent formula includes immediate and targeted-release caffeine and Zynamite, a mango leaf extract that helps to boost cognitive performance and keep the focus on crushing goals both in and outside of the gym.
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