Following two successful flavor introductions to its Girl Scout Cookie-inspired lineup over the past year, GNC and Girl Scouts of the USA (GSUSA) are again teaming to launch a new, limited-time flavor.
Shoppers can enjoy fan-favorites GNC AMP Wheybolic and GNC Total Lean Lean Shake 25 in GSUSA's Toast-Yay, a Cinnamon French Toast-inspired flavor, available for a limited time at GNC.
"We're focused on continued investment in innovation across our first-party brands. Earlier this year we brought in a new GNC Total Lean flavor profile (Irish Crème) and a new delivery format (bundles). And now, with the introduction of Toast-Yay, a Girl Scout Cookie-inspired flavor, we're able to bring a brand new, exciting flavor to the masses," said Kevin Maloberti, VP of Merchandising at GNC. "Our consumers look for fun flavors in their favorite science-backed products at GNC and this extension to our Girl Scout portfolio delivers."
GNC Girl Scout Toast-Yay! products are now available in the following product formulations in-store and online at GNC.com:
- GNC AMP Wheybolic Girl Scout Toast-Yay!
- Total Lean Lean Shake 25 Ready to Drink Girl Scout Toast-Yay!
- Total Lean Lean Shake 25 Powder Girl Scout Toast-Yay!
- Total Lean Layered Lean Bar Girl Scout Toast-Yay!
"Since 2021 our collaboration has allowed both Girl Scouts of the USA and GNC to deliver on their mission to consumers," said Wendy Lou, chief revenue officer, GSUSA. "We're honored to expand our licensing relationship with another flavor-first launch and know our shared commitment and values will continue to make positive inroads with customers across the country."