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07/07/2022

GNC Adds Exclusive Jolly Rancher-Flavored Pre-Workout

The newest pre-workout product from Beyond Raw offers a nostalgic grape flavor and is only available at GNC.
Zachary Russell
Associate Editor
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GNC Beyond Raw LIT Jolly Rancher Grape

Nutrition retailer GNC continues to add to its collection of exclusive products, the latest being a limited-time pre-workout from Beyond Raw.

Available only at GNC, Beyond Raw LIT Jolly Rancher Grape gives customers a pre-gym energy boost combined with a nostalgic candy flavor. The flavor is the brand's latest collaboration with Jolly Rancher, adding to the collection that includes Watermelon, Green Apple and Blue Raspberry flavored powders.

"We're excited to continue our partnership with The Hershey Company and introduce Beyond Raw LIT Jolly Rancher Grape pre-workout powder and on-the-go to our consumers," said Kevin Maloberti, VP, Merchandising, GNC. "Beyond Raw fans are intense and loyal and they know our unmatched formula creates results. The launch of this new flavor partnership epitomizes our commitment to product innovation by showcasing formulations that taste great, bring fun into your workout, and help you Live Well."

Each serving of Beyond Raw LIT pre-workout includes clinically dosed ingredients such as 3g of L-Citrulline, 3.2g of CarnoSyn beta-alanine, 1.5g of micronized creatine, 250mg of caffeine and1.5g of Nitrosigine.

"Launching Beyond Raw LIT Jolly Rancher Grape is another opportunity to bring our absurdly bold Jolly Rancher flavors to life beyond the candy aisle," said Ernie Savo, Senior Director of Global Licensing at The Hershey Company. "Our continued partnership with GNC allows us to create a new path for consumers to experience the mouthwatering Jolly Rancher flavors and are thrilled to add grape to the lineup."