FreshDirect Opens First Store

FreshDirect has entered the brick-and-mortar retail world with the opening of its first store located in Southampton, N.Y.

FreshDirect of Main officially opened its doors Memorial Day weekend and will remain open until the end of December. The store on the south shore of Eastern Long Island will offer a selection of seasonal favorites, local products, and FreshDirect's signature fresh groceries. Open seven days a week from 6 a.m. to 9 p.m., the new location marks a new chapter for the company as it expands beyond its digital roots for the first time in nearly 25 years.

According to the company, the store is designed to evoke the charm of a classic farmers market. The space features wooden pallets, crates, and natural textures that will display a selection of local produce, prepared foods, wine, and beer.

Shoppers will have access to a curated selection of local favorites, including farm-fresh produce, small-batch cheeses, olive oils, and seasonal items from regional farms such as Wells Homestead Acres and Deer Run Farms. 

A dedicated Jack's Stir Brew Coffee counter offers its signature drinks alongside FreshDirect's croissants and specialty prepared foods. Shoppers will also receive a limited-edition Hamptons-inspired FreshDirect tote.

FreshDirect on Main will offer in-store experiences, including ice cream socials and wine and cheese tastings. In June, FreshDirect is also taking over a house in East Hampton to host a series of larger events, such as pizza-making classes, and a "Tiny Tastemakers" event series for kids.

The company is exploring opportunities for same-day delivery for the Hamptons region directly from FreshDirect on Main, and details will be finalized in the coming weeks.