Free Assembly found, Taste of Inspirations inspires

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Free Assembly found, Taste of Inspirations inspires

By Dan Ochwat - 10/21/2020

Walmart’s Free Assembly clothing line has been making its way into stores. 

Editors at affiliate brand Path to Purchase Institute spotted racks with new signage for the modern, new line. The editors saw two displays last week in a Walmart in Denver.

The displays merchandised the women's line of apparel, and the signage reflected initial branding imagery released by Walmart.

Store Brands in the Wild talked about Walmart’s apparel merchandising previously, when looking for Free Assembly, and in regards to the chain embarking on a store redesign.

Walmart launched the line in September and described it as a modern brand that is designed to mix and match pieces.

Taste of Inspirations
The editors also spotted a brilliant endcap display in a Giant Heirloom Market in Philadelphia, showcasing the Ahold banner’s Taste of Inspirations Pure Extra Virgin Olive Oil but in a customizable “Olive Oil Bar.” Shoppers can use the touchscreen and bottle up their own dressing.

Members of the Path to Purchase Institute gain access to thousands of images of just private brand merchandising.

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