Free Assembly found, Taste of Inspirations inspires
Walmart’s Free Assembly clothing line has been making its way into stores.
Editors at affiliate brand Path to Purchase Institute spotted racks with new signage for the modern, new line. The editors saw two displays last week in a Walmart in Denver.
The displays merchandised the women's line of apparel, and the signage reflected initial branding imagery released by Walmart.
Taste of Inspirations
The editors also spotted a brilliant endcap display in a Giant Heirloom Market in Philadelphia, showcasing the Ahold banner’s Taste of Inspirations Pure Extra Virgin Olive Oil but in a customizable “Olive Oil Bar.” Shoppers can use the touchscreen and bottle up their own dressing.
Members of the Path to Purchase Institute gain access to thousands of images of just private brand merchandising.