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02/01/2021

Fertin Pharma boosts product innovation with caffeine gum

Dan Ochwat
Executive Editor
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Fertin Pharma has unveiled a ready-to-license caffeine chewing gum during Private Label Week. The company, along with its subsidiary TabLabs, has developed the product to give consumers a quick and convenient delivery system for caffeine energy bursts.

The idea of gum as a delivery system is for consumers who may not like the taste of coffee or for consumers looking for a caffeine kick when it’s more convenient like while driving a car or during a workout. The company said the gum is an ideal pick-me-up for the office or student. The rapid effect of the gum could deliver caffeine within 5-10 minutes.

“Gum is very convenient as it comes in such an easy-to-carry format which is well recognized by consumers”, said Anne Pedersen, business development director at Fertin Pharma. “Also, there is the flavor. The chewing gum can be adjusted to cater to the most discerning of taste buds. At Fertin Pharma we are experts in taste masking and ensuring product characteristics such as pleasant mouth feel and release of active ingredients”, she said.

Fertin Pharma is based in Denmark and the product is available to retailers for private brands.