CVS Health Debuts New Vitamin/Supplement Dispensing System

CVS Health is launching a new private label product to help consumers keep their vitamin and supplement regimens organized.

The CVS Health QuickServe Vitamin Dispensing System holds a 30-day supply of vitamins and/or supplements. Users have easy access by opening the door with their fingertip after which a single pill is dispensed in the slot. For added convenience, several bases can be joined together through the heart connector on the side of the dispensers to create a system. 

Starter kits are available and include a dispenser base and specific vitamin cartridge, but both items may also be purchased separately. Starter kits range from $10-26 and refills range from $5-20, depending on one’s choice of vitamin or supplement. 

Consumers can shop for current available private label cartridges including Calcium, Daily Multivitamin, Daily Probiotic, Magnesium and Turmeric + Black Pepper. By fall 2023, CVS plans to introduce additional QuickServe vitamins and supplement cartridges such as Zinc, Vitamin D3, Biotin, Melatonin, Vitamin B12 and Vitamin C. 

"Making health care simpler is at the heart of everything we do and key to how we approach innovating health and wellness solutions. Through research, we learned that consumers are looking for an easier way to organize taking vitamins and supplements," said Heather Corkery, executive director of Store Brands at CVS Health. “With QuickServe, we are offering a simple and smart solution that integrates seamlessly into people’s lifestyle." 

The launch of the new QuickServe Vitamin Dispensing System coincided with a survey fielded in May 2023 by Savanta on behalf of CVS Pharmacy revealed that with four in five Americans taking vitamins and supplements as part of their self-care routine, 75% of those surveyed have forgotten to take them in the past year. Two out of five people admitted they forget to take them at least once a week.