CVS Adds Aluminum Bottled Water to Private Label Collection
The new Gold Emblem water comes in reusable aluminum bottles that encourage shoppers to limit their use of plastic.
CVS Pharmacy is adding to its collection of private label items with the release of aluminum-bottled water from the Gold Emblem brand.
Available in three-packs or 20-ounce individual bottles, the new product is refillable and recyclable, BPA-free and made from 68% recycled aluminum material. The water reinforces CVS’ goal to reduce single-use plastic in store brand packaging and use in operations by 50% by 2030, an initiative that was launched last year.
In a recent survey from Acosta Group, 70% of consumers shop the pharmacy area at drug chains for non-prescription needs, and 69% shop for groceries, personal care and household items.
Woonsocket, R.I.-based CVS Pharmacy operates more than 9,000 locations nationwide.