Consumer Insights

More Americans purchasing meat since the pandemic began, study finds
The Power of Meat report from FMI and Meat Institute sheds light on Americans' meat eating habits, showing where private brands can improve their strategy.
New report from Birdzi details the "omnishopper" for retailers
Grocery-tech company Birdzi has released a new report on omnishoppers, those who shop both in-person and online, detailing why retailers should cater to group with their private brands.

Private label sales hit record in 2021

The PLMA provided an update on private label sales as the group gears up to host its virtual trade show event in March.
Beverage market continues to grow, along with private label offerings

Research from PipeCandy outlines the growth of the alcoholic and non-alcoholic beverage industry and how private label products are helping grow the category.
Online grocery sales slightly drop in January

Brick Meets Click has released its monthly online grocery shopping survey from January 2022, showing a slight decrease in online grocery sales from December to January.
Probiotics market, including private label share, sees projected growth

New projections from Grand View Research show that the global probiotics market is expected to continue growing.
Inflation hits meat, poultry and dairy, according to survey

Symphony RetailAI's latest shopper study reveals that shoppers are steering away from meat, poultry and dairy products at the grocery store as a result of price increases.
CVS and Walgreens continue to see increased visits

The two major pharmacy retailers are still seeing increased visits compared to pre-pandemic times, a good sign for the chains' own brands.
How private label brands can influence consumer decisions with shopping list marketing

In our latest Viewpoints blog, Molly McFarland, co-founder and chief revenue officer at AdAdapted, outlines how private brands can better reach consumers.
Two Kirkland Signature products earn praise from Canadian shoppers

Two products from Costco's private label brand earned 'most trusted' honors in a BrandSpark survey of Canadian consumers.

More Americans purchasing meat since the pandemic began, study finds

New report from Birdzi details the "omnishopper" for retailers

Private label sales hit record in 2021

Beverage market continues to grow, along with private label offerings

Online grocery sales slightly drop in January

Probiotics market, including private label share, sees projected growth

Inflation hits meat, poultry and dairy, according to survey

CVS and Walgreens continue to see increased visits

How private label brands can influence consumer decisions with shopping list marketing

Two Kirkland Signature products earn praise from Canadian shoppers