According to Matt O'Grady, president of Americas at dunnhumby, strong, differentiated private label assortments will continue fuel customer loyalty for retailers in the future.
R.J. Hottovy, head of Analytical Research at Placer.ai, said that private label is playing a large role in which retailers that consumers are flocking to.
Visits to Target and Costco in the first half of the year increased compared to 2022 according to the latest white paper from retail data firm Placer.ai.