The partnership includes the country music singer-songwriter featuring Crav’n Flavor products on his Instagram page as well as in-store and digital marketing assets with his likeness
Applegate is credited with driving new marketing partnerships and creating new promotional opportunities in television, movies, and radio to boost the company's private label assortment.
The private label brand's support of the annual end-of-the-year celebration includes donations to a program that supports homeless students in Nashville.