Topco's Crav’n Flavor To Sponsor Nashville New Year's Eve Bash

Topco’s Crav’n Flavor store brand will be a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by Music City, Inc., the foundation of the Nashville Convention & Visitors Corp for the City of Nashville. 

The brand is returning for a third year to celebrate New Year’s Eve in Nashville. Attendees will be able to sample Crav’n Flavor products at the Designated Driver Zone, Partner Hospitality, and at the event’s Information Booths.

Nashville’s Big Bash features five hours of live music, fireworks, and the signature midnight Music Note Drop. Keith Urban, Kane Brown, and Jelly Roll are set to headline the free main stage event at Bicentennial Capitol Mall State Park.

Through December 10, shoppers of Crav’n Flavor can enter a sweepstakes for a chance to win a trip to New Year’s Live: Nashville’s Big Bash. The grand prize for two people includes roundtrip domestic coach airfare to Nashville, three-night hotel accommodations, two VIP passes to a hospitality area and concert viewing for the Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash, one Music City gift bag, and one Music City attraction pass for two people. Two runners-up will each receive one autographed guitar. 

Click here to enter. Click here for rules.

“We have continued to expand our partnership with Visit Music City and have found a connection with live music that aligns with our Crav’n Flavor shoppers,” said Kevin Stafford, Food City vice president of Marketing and a Topco member. “Nashville has become the perfect place for us to continue to build that relationship with live music while also introducing new shoppers to Crav’n Flavor.” 

New Year’s Eve Live: Nashville’s Big Bash airs Tuesday, December 31, at 8 p.m. ET on the CBS Television network and streaming on Paramount+.