Topco's Crav'n Flavor Sponsors Nashville's July 4th Celebration

Topco’s Crav’n Flavor brand is again partnering with the Nashville Convention & Visitors Corp. as a sponsor of its Let Freedom Sing! event in Music City on July 4th.

This year’s day-long event features multi-platinum country superstar Dierks Bentley as the headliner. The celebration held in downtown Nashville will also feature performances from Russell Dickerson, Niko Moon, and Grace Bowers. Family-friendly activities will be available throughout the day. A fireworks display and drone show synchronized to live music from the Grammy Award-winning Nashville Symphony will close out the festivities. 

During the event, attendees will be able to visit the Crav’n Flavor Craft Tent inside the Family Fun Zone to sample snacks from the brand. Children will be able to show off their artistic talents by coloring a special Crav’n Flavor coloring sheet as they watch art come to life.

Attendees can also snap photos on an ice cream sandwich swing or with a giant ice cream cone to celebrate the brand’s new ice cream product launch. Additionally, Crav’n Flavor Street Team members will be sampling the brand’s cheese crackers along Broadway throughout the day.

“Our partnership with Visit Music City has been instrumental in building the Crav’n Flavor brand,” said Scott Brackney, director of Big Y Brands & Retail Pricing, Big Y Foods, Inc. and Topco member. “We know our Crav’n Flavor shoppers have a strong connection with live music and this opportunity to celebrate our nation’s birthday in Music City is just another way we can further develop that relationship.”

Additionally, through June 8, shoppers can enter a Let Freedom Sing in Music City Giveaway presented by Crav’n Flavor for a chance to win a grand prize getaway trip for two. The trip to Nashville includes roundtrip domestic coach airfare, three-night hotel accommodations, fireworks viewing passes, and other prizes.