CustomerOne is a new tool from consulting firm McKinsey & Company that companies, including private label brands, can use to develop customer and data-driven campaigns.
CEO of the Fish Agency discusses how store brands need to think about optimizing for e-commerce, the phygital retail world and sustainability into their packages.
Touting demographic research, omnichannel opportunities, firm released findings from its “Consumer Sentiment Report,” and feelings toward private brands in the months ahead are very optimistic.
McKinsey’s Kelsey Robinson discusses findings from the company’s latest research and how private brands can benefit for the long haul after the coronavirus pandemic
