Walmart Exclusive Beautiful Collection Adds New ColorThe assortment of home products from Drew Barrymore adds hydrangea to the mix. Q&A: Housewares Offers Additional Opportunities to Boost Private Brand MixAs retailers expand private label assortments in food, beverage and wellness, home products offers another chance to give consumers unique options in store and online. Exclusive brand Beautiful Kitchenware launches at Walmart Following a preview early in the month, the Drew Barrymore-backed brand of more than 150 kitchen items and appliances launches fully online and in stores April 19.
