Walmart Exclusive Beautiful Collection Adds New Color
The Beautiful by Drew Barrymore housewares collection is expanding with the launch of several countertop kitchen electrics and other items in the new Hydrangea colorway.
Now available exclusively at Walmart, products in the new color are the Perfect Grind Coffeemaker, 1-liter Electric Gooseneck Kettle, 3.5-quarter Stand Mixer, 2-slice Toaster with Touch Activated Display, Rotating Belgian Waffle Maker, 5.2-quart Stand Mixer, and 6-quart Air Fryer. Also available is a 12-piece Ceramic Nonstick Cookware Set.
Barrymore’s Beautiful line, which debuted in the spring of 2021 at Walmart, was developed with housewares veteran Shae Hong, founder and CEO of Made by Gather. She is no stranger to Walmart shoppers having previously launched a line of haircare products under the Flower Beauty brand.
The collection has grown over the past four years to include new colors and an expanded assortment of non-electric kitchenware featuring products developed by Lifetime Brands.
