Instacart

The new solution is said by the company to give shoppers additional customized recommendations and help them discover new brands and products.

The new technology now in place at the New England regional grocer is designed to simplify the shopping process for customers.

The new features are touted by the company as providing a more user-friendly experience when completing prepared food orders.

Updates to Storefront and Caper Carts are designed to help bridge the gap between online and in-store shopping.

The service is now available from more than 20 stores in Ohio and Indiana will plans for expansion in the future.

The campaign will reduce the price of an Instacart+ membership for new customers and cut costs in two states during tax holidays, helping shoppers save on private label goods.

Thanks to the recent addition of several Safeway banners in Alaska, Instacart now reaches nearly 95% of U.S. households enrolled in SNAP.

As private label sales continue to rise, Instacart's new features allow retailers to create landing pages and brand campaigns for their private brands.