Instacart's Caper Carts Added At Price Chopper, McKeever's
Price Chopper and McKeever's Market & Eatery are implementing Instacart’s AI-power Caper Carts at select stores in Missouri.
The smart carts are now available for shoppers at Price Chopper in Parkville and McKeever’s Market & Eatery in Lee’s Summit. A broader deployment of the Caper Carts will be deployed at additional stores in the coming months.
"We're a home-grown grocery business committed to improving the shopping experience for customers across Kansas City," said Tim Cosens, chief technology officer at McKeever's. "Our adoption of Instacart’s AI-powered Caper Carts is a significant step towards modernizing how we serve our customers. This technology not only makes shopping more efficient but also helps customers effortlessly discover new products and stay on budget, all during a single visit."
According to Instacart, shoppers will be able to access more personalized shopping experiences using Caper Carts that feature an interactive screen to engage customers, track spending for budget-friendly shopping, and directly access coupons and deals through a loyalty program. Caper Carts also have features to engage customers throughout the entire shopping journey – from personalized recommendations as they shop and gamification elements that reward customers once a spending threshold is achieved.
"Customers are increasingly choosing stores equipped with our Caper Carts, where they typically spend about 30 minutes shopping with the cart per visit. And now, we’re expecting similar enthusiasm at both McKeever’s Market & Eatery and Price Chopper," said David McIntosh, VP and GM of Connected Stores at Instacart. "Caper Carts can enhance the shopping experience through personalized interactions, such as loyalty discounts."
