Federated's CEO Talks Opportunities And ChallengesJeffery Gross shared his insights on the role the company plays helping independent grocers remain competitive. Jeff Gross Named Federated Foods CEOAllison Gross was named chairperson of the board as the company announced other promotions. Federated Foods Refreshes Private Brand Assortment Company officials unveil an updated look to its Better Valu line as it eyes continued expansion of its overall product selection. Special Report: 2021 Game Changers The June 2021 cover story recognizes people, private brands and company innovations that are taking store brands to the next level. Donald Albrecht Green Hygienics signs supplier agreement with Federated Group