Charcoal to baby wipes: McLane debuts private label items

Company revealed a range of private label offerings during its annual trade show.
Dan Ochwat
Executive Editor
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McLane Co., a leader in grocery and foodservice supply chain solutions, unveiled a lineup of private label products for retailers to develop in their packaged store brand portfolio or in their foodservice offerings, with some items available now and others in the year ahead.

The Temple, Texas-based company dedicated a session to its private brand products during its annual National Trade Show, held Oct. 20-21, titled “Virtual Experience, Real World Profits.”

The virtual show featured one-on-one live chats with suppliers, webinars with McLane’s merchandising and technology teams, and the ability to visit virtual booths where participants could view and download presentations and materials.

In one educational session, Teresa Voelter, director of private label, McLane Co., discussed the benefits of the company’s CVP private brand offerings. In the session, Voelter debuted new products for private label such as:

  • laundry pods, dish tabs, lump charcoal and charcoal briquettes in general merchandise;
  • bath and facial tissue, kitchen towels and napkins in grocery;
  • deodorant, toothbrushes and baby wipes in health and beauty.

The company told Store Brands that some items are available now and others will be available during 2022. Future products specifically include new items like CVP single-roll bath tissue, CVP napkins and CVP facial tissue. Those items join previous rollouts launching in 2022 under the CVP brand including a kitchen paper towel roll and four-pack of bath tissue.

“Despite the pandemic, we have continued to innovate and create value-added products and services that support the needs of our current and prospective customers,” said Keith Ross, senior vice president of corporate merchandising. “The McLane Co. national trade show is a wonderful opportunity for retailers to meet with supplier representatives, learn about the hottest new products, and hear from industry leaders on topics that impact their bottom line.”

The event also featured a session from McLane Kitchen, the company’s foodservice-at-retail solution, that debuted a new coffee program and hot foods program.

"Despite the pandemic, we have continued to innovate and create value-added products and services that support the needs of our current and prospective customers."
Keith Ross , senior vice president of corporate merchandising, McLane Co.

Central Eats, a private label foods program, includes pre-packaged breakfast, lunch and dinner items available for sale as a refrigerated or heated and ready-to-eat offering. Retailers can custom label any of the items under their store foodservice program or run them under the Central Eats brand.

JAVAPERKS, the coffee program, enables retailers to access custom graphics for their coffee bar, countertop units or walls to highlight the coffee bar service. McLane said the options give retailers a unique offering with minimal purchase commitment or commissary relationship required.

Other speakers at the virtual event included Matt Stroud, customer technology business analyst, McLane, updating attendees on technology offerings from the company. The keynote speaker was Nik Modi, managing director, RBC Capitol Markets, who has responsibility for the coverage of beverage, household personal care, packaged food, and tobacco industries. The companies under his coverage total nearly $1 trillion in combined market value.