Casey’s General Stores attributed a good part of its successful first quarter report to the introduction of more than 140 revamped Casey’s private brand products that began hitting stores last year.
The newly designed products — matching its recently improved logo — helped grow inside store sales at the convenience chain during the quarter, reaching 4.4% share of total grocery and general merchandise sales for the three-month quarter ending July 31. The category as a whole was up 7% for the quarter vs. a year ago. Same-store sales for the period were up 8%.
This is another big leap for Casey’s private brands. In the previous fourth-quarter call, Casey’s highlighted a private label mix representing only 1% of its inside sales at the beginning of January 2021, but by the end of that month surpassed 3% penetration of inside sales, exceeding its goal of 2%, per the company’s Q4 report. The goal within the next two to three years is to reach an industry average of 10% penetration of inside store sales.