FMI, Label Insight report surveyed shoppers on product transparency in a COVID-19 world; their trust in retailers could be an opportunity for store brands
Kent Bicycles, a producer of private brand bikes for Walmart, is seeing unprecedented levels of demand, challenged to get bikes on racks as the activity gains popularity during COVID-19
The association’s 2020 “U.S. Grocery Shopper Trends” report found shoppers are becoming “brand agnostic,” store brands can weigh heavily on how well a store is perceived