Sales Lift & Effectiveness

A look at the comprehensive control test from Kroger’s analytics arm 84.51°and the Plant Based Foods Association shows big sales gains when positioning plant-based lunchmeat, hot dogs, bacon items in the meat section

The report notes that while many retailers are making big strides, particularly with private label plant-based offerings, the segment hasn't yet hit its ceiling and white space abounds

Sales tapered toward end of the month but private label, hand sanitizer, meat alternatives and more still stand out in Nielsen reporting

Data from Spins and the Plant Based Foods Association shows big sales growth for plant-based products amid some of the highest-volume periods of the COVID-19 pandemic.

Nearly every country in Europe sees private brand market share exceeding 30%, per Nielsen, PLMA, thanks in part to Aldi

In some categories that Field Agent researched, more than half of the consumers said they preferred the Great Value brand over the national competitor

CNN story discusses store brand potential, retail gains during COVID-19 shopping

Survey of c-suite executives in grocery say private brands aren’t as influential as other departments but they hold their own in generating sales, foot fall