Consumer Attitudes & Behavior

The new assortment is touted by the company as an affordable alternative to powdered products currently on the market.

The retailer pushes back at reports that it will do away with its own brand product assortment.

Figures from Numerator reveal strong sell through of the retailer's private branded products in several key categories.

Consumers said they will trim purchases elsewhere in order to buy the items needed for students heading back to class.

Retailers facing a surplus of inventory have expanded the number of discounts they are offering on televisions.

A new report shows that while consumer interest in plant-based dairy alternatives is growing, the global dairy market is still steadily on the rise.

The original flavor of the Great Value sauce beat out two other private label barbecue sauces along with several other name brands in the news outlet's taste test.

Retailers located in shopping centers looking to promote private brands are continuing to see a decrease in traffic post-pandemic with prices rising and 'mission-driven shopping' returning.