Marketing Tactics

Anne-Marie Roerink, Principal of 210 Analytics, dishes on the latest sweet and salty trends while exploring the impact and opportunities for retailers.

The new initiative reduces the use of plastic in product packaging.

Caroline Kim of SGK and Equator explores how virtual reality technology is revolutionizing private brand research and enabling retailers to create more impactful packaging designs and shopping experiences.

The Maryland-based grocer is boosting its Fresh Low Prices initiative to now include fresh produce, dairy, meat, and pantry staples.

Retailers were encouraged to consider a clear messaging strategy for their own brand products

The new assortment features four varieties sold in pods that are made with plant-based mesh filters and paper lids that are certified compostable.

A survey from Advantage Solutions revealed a large number of consumers will be purchasing retail own brands to fill their food and beverage needs for the big game.

Now in its fourth year, the program is designed to support innovative, local, and emerging companies