'Jurassic World Rebirth’ Roars Into 7-Eleven With Exclusive Products
7-Eleven is putting its private label product assortment front and center in a new promotional effort focused on the upcoming release of “Jurassic World Rebirth.” The film will be in theaters on July 2.
The collaboration brings dinosaurs to life across participating 7-Eleven, Speedway and Stripes stores nationwide with exclusive co-branded products, immersive in-store takeovers, and limited-time offers.
From snacks to collectible drinkware and movie-themed apparel, the product assortment tied to “Jurassic World Rebirth” includes:
- Drinkware Collectibles: Limited-edition Big Gulp drink cups and badge-style dangler straws will be available at participating stores and feature various dinosaurs, including Titanosaurus, Mosasaurus and Quetzalcoatlus.
- Slurpee Drink Flavors: Mission: Deep Blue and Mission: Colossal Cherry are two movie-themed beverages that feature renamed flavors from 7-Eleven Slurpee classics Blue Raspberry and Cherry Slurpee.
- 7-Select Snacks and More: Highlights include 7-Select Replenish Blue Raspberry Zero Sugar and 7-Select Gummi Dinosaurs.
- Hot Food Combos: Featured items include five bone-in wings for $5 and a deal for any two pizza slices and a Big Gulp drink for $2. For a limited time, the packaging for these products will be decked out in dinosaurs that can be seen on the big screen.
The convenience store chain is also adding a selection of movie-related apparel to its 7Collection assortment, including graphic T-shirts, button-downs, and hats.
"This summer, we're bringing a new kind of adventure to customers in stores, one where the Slurpee drinks flow, the snacks roar and the dinosaurs rule the snack aisles," said Marissa Jarratt, executive vice president and chief marketing and sustainability officer at 7-Eleven Inc. "Our ‘Jurassic World Rebirth’ collaboration is a full-blown, snack-fueled adventure for fans of all ages to enjoy."
Additionally, 7-Eleven is offering its customers an immersive experience highlighting the new movie. The limited-time activation will feature decor, photo opportunities and items such as collectible toys, plush dinosaurs, Funko POP! figures, and “Jurassic World Rebirth” sunglasses available at participating stores.
The stores offering the experience are the 7-Eleven at 1611 W. Olive Ave. in Burbank, California; the 7-Eleven at 673 8th Ave. in New York City; and the Speedway at 3991 Indian Ripple Road in Beavercreek, Ohio.
