Marketing Tactics

The U.K. chain will expand plant-based meat options, reformulate prepared meals to be healthier and sell more healthy foods by 2025.

The arts-and-crafts brand is the retailer's first private brand foray into the crafting category in more than a decade.

Looking at examples from IKEA and Sephora, Jason Cottrell, CEO of Myplanet, discusses AR as a vehicle of engagement for private brands.

The retailer is adding a $1 million donation to its Simply Give program, which early this year helped fund 76 million meals to food pantries last year.

The retailer's latest podcast calls attention to new spring additions, including an exclusive cheese from small farmers in the United Kingdom and a non-dairy coffee-and-boba ice cream.

Signals Analytics added the category to assist companies looking to revitalize the fashion category, which got hit hard during the pandemic but has been hot in private label.

The new store brand clean beauty line hits this spring with 10 products, including shampoos, styling products and more at $5 each.

On March 11, TikTok users can buy private label items directly from a 60-minute live stream dedicated to spring beauty products.