Marketing Tactics

The retailer's latest newsletter promotes own brand items ahead of Valentine's Day, including deals on flower bouquets and sweets.

February marks both Heart Health Month and Black History Month. Hy-Vee is celebrating by hosting virtual events that promote its own brand collection and free in-person screenings.

Simone I. Smith's affordable jewelry and accessory collections for men and women are only available at Walmart.

Petco's Nick Konat discussed how private brands are changing the ever-growing pet category at the Store Brands Industry Forum on Nonfood Innovation.

Steven Shulman has been added to the company's board of directors, helping guide the pharmacy retail company.

Save A Lot's new CEO will lead the retailer as it continues to grow its private label portfolio.

The Origin21 brand from Lowe's features an array of items and designs aimed at transforming indoor and outdoor areas.

Speakers at the Store Brands Industry Forum on Nonfood Innovation discussed how changing consumer habits have grown the private label health and wellness category.