Dogness expands product portfolio with tech items
Dogness, a developer and manufacturer of Dogness-branded and private label pet products, has expanded its portfolio.
Of the 25 new products launched, nearly 20 are already available for sale, with the balance planned for later in 2022. The line specifically helps expand the Dogness collection of “smart” pet products.
The product expansion comes a month after the Plano, Tex.-based company announced the growth of its distribution network.
“We are thrilled with the positive response and success of this major launch event that marks another milestone of the company's product development,” said Silong Chen, chairman and CEO of Dogness. “With 25 new products launched, it underscores the scale of our R&D and our unwavering commitment to developing the innovative products pet owners want and our retail customers need to drive sales.”
Dogness unveiled a series of 18 new Intelligent pet products with 37 SKUs including new members to its Smart GPS Tracker, Smart Feeder and Smart Water Fountains families, and brand new Smart Vacuumed Pet Food Storage Containers. Dogness expects to launch an additional seven new products with 24 SKUs, including convenient indoor pet toilets, air purifiers, smart pet travel bags and other products.
Dogness also introduced a series of innovations in response to customers' common challenges including a new App-enabled Smart Fountain model and a wireless model with smart sensors. The Smart Feeder family added a new Wide-View model and two models with semi-transparent and removable ‘food hopper’ for easy cleaning and monitoring of the food level.
With a wide-angle camera that oversees the food bowl, the newly launched Dogness Wide-View Smart CAM Feeder can set a regular measurable feeding plan to help pet owners solve pet feeding challenges, while also intelligently monitoring pet usage and allowing pet owners to remotely interact with pets on a real-time basis.
Dogness has built an integrated sales platform across all channels, with major customers including, Petco, PetSmart, Costco Wholesale Corporation, Sam's Club, Walmart, Target and many online retailers.
“We are seizing the opportunity for synchronized category expansion and leveraging our advantaged market position with Intelligent pet products,” added Chen. “Based on feedback from customers and expectations for the broader pet industry, we believe Dogness is now firmly on track to accelerate growth in 2022."