Marketing Tactics

NIQ data shows that not only is sustainability important for consumers, but that private label products that make sustainability claims are growing faster than branded items.

As retailers expand private label assortments in food, beverage and wellness, home products offers another chance to give consumers unique options in store and online.

Williams-Sonoma, Inc. reported strong a strong fiscal 2022 for its retail banners, with revenue up 36% on a three-year comparison.

The new plant-based products join the grocer's existing assortment that include non-dairy almond milk, buttery spreads and protein powders.

The Texas-headquarted coffee co-packer will work with the New Jersey-based grocery company on its Bowl & Basket brand moving forward.

The Washington-based retailer has launched its newest private brand, which offers dozens of premium sushi products made in-store.

The retailer's private label candy, sweets and now meal ingredients are now on sale with Easter less than a month away.

The latest product launch includes several items featuring the cinnamon French toast flavor Toast-Yay.