Albertsons Unveils Redesigned Open Nature Private Brand

Albertsons Companies has raised the curtain on its redesigned Open Nature private brand as part of an effort to become the brand of choice for health-conscious consumers.

Part of the grocer’s Own Brands portfolio, Open Nature features an assortment of products that are made from what the company said are “thoughtfully chosen ingredients” that are free from unnecessary additives. 

Open Nature has also launched 12 new plant-based products. The expansion includes dairy-free yogurt alternatives, non-dairy cheese alternatives and non-dairy frozen desserts to support a balanced, plant-forward diet at an accessible price. The new plant-based products join an existing assortment of Open Nature plant-based products including non-dairy almond milk, buttery spreads and protein powders.

“Research has shown that more Americans are adopting better-for-you eating patterns as a means for protecting their long-term health and preventing future health conditions,” said Brandon Brown, senior vice president of Own Brands at Albertsons Cos. “As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products and thoughtfully chosen ingredients at accessible prices.”

The new items available at Albertsons Cos. banner stores, including Safeway, Albertsons, Vons, Jewel-Osco, ACME and Shaw’s, are:

• Dairy-Free Coconut Yogurt Alternatives available in vanilla, strawberry, raspberry and mango flavors;
• Non-Dairy Cream Cheese Alternatives in original and chives & onion;
• Non-Dairy Shredded Cheese Alternative in mozzarella and cheddar blend;
• Non-Dairy Oat Frozen Desserts in vanilla bean, peanut butter chocolaty chip and chocolaty peanut butter pretzel flavors;
• Non-Dairy Almond Frozen Desserts in cherry maximum fudge moose tracks and caramel macchiato flavors.

In addition, Open Nature now offers 100% domestic raised grass-fed Angus beef, making the brand one of the largest private label domestic grass-fed programs in the country. The Angus cattle are all pasture raised on U.S. family farms and certified humane as well as free from antibiotics or added hormones.

The Open Nature brand launched in 2011 with more than 100 products and a vision to provide customers with access to natural meats and flavorful food. The first Open Nature items to hit shelves that year included fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs. Since then, the brand has evolved and has continuously listened to its customers to meet their needs. 

Today, Open Nature offers more than 500 products across more than 100 categories including non-food products such as paper towels made from recycled paper and industrially compostable cutlery.